What is Ad Mediation?

Ad mediation is the process of optimizing and maximizing ad revenue for publishers by allowing multiple ad networks to compete for the same ad inventory. With ad mediation, publishers can serve ads from different ad networks in a single ad placement, and the system automatically selects the best-performing ad network for each impression.


The goal of ad mediation is to increase revenue by ensuring that the publisher gets the highest possible eCPM (effective cost per thousand impressions) for each ad impression. Ad mediation platforms use algorithms to select the best-performing ad network based on factors such as fill rate, ad quality, and eCPM.


Ad mediation is especially important for mobile app developers, who often have limited ad inventory and need to maximize revenue from each impression. By using ad mediation, they can increase competition among ad networks, resulting in higher bids and better fill rates.


Some examples of ad mediation platforms include Google Ad Manager, MoPub, AppLovin, IronSource, and Fyber. These platforms allow publishers to connect with multiple ad networks, manage their ad inventory, and optimize their revenue with data-driven insights and automated optimization.


There are several ad mediation platforms available for publishers and app developers. Here are some examples:

  1. Google Ad Manager: A comprehensive ad management platform that includes ad mediation and allows publishers to manage their ad inventory across multiple ad networks.
  2. MoPub: A mobile ad exchange owned by Twitter that provides ad mediation services for in-app advertising.
  3. IronSource: A mobile ad network that provides mediation services for app developers.
  4. Fyber: A mobile ad monetization platform that provides mediation services for app developers and publishers.
  5. AppLovin: A mobile ad network that provides mediation services for app developers.
  6. AdColony: A mobile ad network that provides mediation services for app developers.
  7. AerServ: A mobile ad platform that provides mediation services for app developers and publishers.
  8. Tapdaq: A mobile ad mediation platform that provides mediation services for app developers.
  9. PubMatic: An ad management platform that includes ad mediation and provides solutions for web and mobile app publishers.
  10. AdMob: A mobile ad network owned by Google that provides mediation services for app developers.

These are just a few examples of ad mediation platforms available in the market. Each platform has its own features, strengths, and limitations, and publishers should evaluate their options carefully to find the best fit for their business and audience.

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