What is an app-ads.txt?

App-ads.txt is important for marketers and app developers interested in ad monetization.

An app-ads.txt is a text file that helps prevent unauthorized or fraudulent app inventory from being sold through programmatic advertising. It stands for Authorized Digital Sellers for Apps, and it's similar to the ads.txt file used for websites.

The app-ads.txt file is hosted on the developer's website and contains a list of authorized digital sellers or ad networks that are authorized to sell inventory for a particular app. Advertisers can check the app-ads.txt file to confirm that the ad inventory they are buying is legitimate and authorized.


The app-ads.txt file is important for maintaining transparency and accountability in the programmatic advertising ecosystem, and helps prevent ad fraud and ad misrepresentation. It's required by some ad networks, including Google's AdMob, and is becoming increasingly important in the mobile app advertising industry.


An example of an app-ads.txt is below:

# app-ads.txt for example.com
google.com, pub-0000000000000000, DIRECT, f08c47fec0942fa0

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