What is deferred deeplinking? How does deferred deeplink work?

Deferred deep linking is a technique that allows you to direct users to specific content within a mobile app even if the app is not installed on their device at the time they click the link.

Deferred deep linking works by using a landing page or a server-side platform that captures the incoming link and saves it along with any relevant data or parameters. When the user installs and opens the app for the first time, the app checks for any deferred deep links that were saved and uses them to direct the user to the appropriate content within the app.

To implement deferred deep linking, a unique identifier is added to the link that corresponds to the specific content within the app. When the user clicks the link, the identifier is captured by the server and stored until the user installs the app. When the app is installed and opened for the first time, it checks for any deferred deep links and uses the identifier to direct the user to the appropriate content.

Deferred deep linking can be a powerful tool for mobile app marketing, as it allows you to track user behavior and personalize the user experience by directing users to specific content or features within your app.