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Showing posts from February, 2023

MBTI - How to Flirt with an INFP

 INFP (Introverted, Intuitive, Feeling, Perceiving) INFPs are often described as empathetic, imaginative, and idealistic individuals who are passionate about their beliefs and values. They value deep emotional connections and appreciate partners who share their creativity and sensitivity. If you're interested in flirting with an INFP, it's important to approach them in a way that shows your own emotional depth and authenticity. Here are some tips on how to flirt with an INFP and make a good impression: Show genuine interest in their passions : INFPs are passionate individuals who often have unique interests and hobbies. If you want to connect with an INFP, show genuine interest in their passions and be willing to explore them with them. Ask them about their interests and hobbies, and be open to learning more about them. Share your own creative side : INFPs appreciate partners who share their creativity and sensitivity. If you want to connect with an INFP, share your own creativ...

MBTI - How to Flirt with an INTP

 INTP (Introverted, Intuitive, Thinking, Perceiving) INTPs are often described as logical, analytical, and intellectually curious individuals. They enjoy exploring complex ideas and theories and value intelligence and creativity in their relationships. If you're interested in flirting with an INTP, it's important to approach them in a way that shows your own intelligence and curiosity. Here are some tips on how to flirt with an INTP and make a good impression: Engage them in intellectual discussions : INTPs love to explore complex ideas and theories. If you want to connect with an INTP, engage them in intellectual discussions and debates. Ask them about their interests and passions and be willing to explore new topics and ideas. Avoid shallow or superficial conversations, as INTPs are likely to become bored or disinterested. Show your own intelligence and curiosity : INTPs value intelligence and curiosity in their relationships. If you want to connect with an INTP, show your ow...

MBTI - How to Flirt with an ISFP

ISFP (Introverted, Sensing, Feeling, Perceiving)  ISFPs are often described as sensitive, creative, and expressive individuals. They have a deep appreciation for beauty and aesthetics, and often express themselves through art, music, or other creative endeavors. If you're interested in flirting with an ISFP, it's important to approach them in a way that shows your own creativity and appreciation for their unique qualities. Here are some tips on how to flirt with an ISFP and make a good impression: Show your appreciation for their creativity : ISFPs value their creativity and often express themselves through artistic or other creative pursuits. If you want to connect with an ISFP, show your appreciation for their creativity and express your admiration for their talents. Ask them about their favorite artistic endeavors or projects, and be willing to engage in discussions about art, music, or other creative subjects. Be authentic and sincere : ISFPs value authenticity and sincerit...

MBTI - How to Flirt with an INTJ

INTJ (Introverted, Intuitive, Thinking, Judging) INTJs are often described as analytical, strategic, and independent individuals. They have a keen sense of logic and enjoy solving complex problems. If you're interested in flirting with an INTJ, it's important to approach them in a way that shows your own intelligence and your respect for their intellect and independence. Here are some tips on how to flirt with an INTJ and make a good impression: Show your intelligence : INTJs value intelligence and are often drawn to individuals who are knowledgeable and analytical. If you want to connect with an INTJ, show your own intelligence by engaging in discussions about topics that interest you both. Demonstrate your knowledge and expertise, and be willing to learn from the INTJ's insights as well. Respect their independence : INTJs are fiercely independent individuals who value their autonomy and personal space. If you want to flirt with an INTJ, it's important to respect their...

MBTI - How to Flirt with an INFJ

 INFJ (Introverted, Intuitive, Feeling, Judging) Want to get your crush to like you? INFJs are often described as empathetic, insightful, and compassionate individuals. They have a deep understanding of human emotions and are committed to creating meaningful connections with others. If you're interested in flirting with an INFJ, it's important to approach them in a way that shows your own emotional depth and your respect for their values and intuition. Here are some tips on how to flirt with an INFJ and make a good impression: Show your emotional depth : INFJs value emotional depth and vulnerability. They appreciate individuals who are willing to be honest and open about their feelings and experiences. If you want to connect with an INFJ, show your own emotional depth by being authentic and vulnerable in your interactions. Share your own experiences and feelings, and be willing to listen and empathize with the INFJ's emotions as well. Respect their intuition : INFJs are oft...

MBTI - How to Flirt with an ISFJ

ISFJ (Introverted, Sensing, Feeling, Judging) Want to get your crush to like you? ISFJs are often considered to be warm, caring, and dependable individuals. They have a strong sense of duty and are committed to their relationships, their families, and their communities. If you're interested in flirting with an ISFJ, it's important to approach them in a way that shows respect for their values and their need for connection and trust. Here are some tips on how to flirt with an ISFJ and make a good impression: Show your appreciation for their caring nature : ISFJs are known for their caring and nurturing nature. They value relationships and are committed to making the people around them feel loved and supported. If you want to flirt with an ISFJ, show your appreciation for their caring nature. Compliment them on their kindness and express admiration for their ability to make others feel comfortable and appreciated. Connect through shared experiences : ISFJs value connections and sh...

MBTI - How to Flirt with an ISTJ

ISTJ (Introverted, Sensing, Thinking, Judging) Want to get your crush to like you? ISTJs are often considered to be dependable, hardworking, and responsible individuals. They have a strong sense of duty and are committed to their work, family, and personal values. If you're interested in flirting with an ISTJ, it's important to approach them in a way that shows respect for their values and their need for stability and reliability. Here are some tips on how to flirt with an ISTJ and make a good impression: Show your appreciation for their dependability : ISTJs take pride in being dependable and reliable. They value consistency and hard work, and appreciate when others recognize and appreciate these qualities in them. If you want to flirt with an ISTJ, show your appreciation for their dependability and hard work. Compliment them on their accomplishments and express admiration for their work ethic. Share your values : ISTJs place a high value on their personal beliefs and values. ...

MBTI - How to Flirt with an ISTP

ISTP (Introverted, Sensing, Thinking, Perceiving) Want to get your crush to like you? If you're looking to flirt with an ISTP, you may find that they can be a bit hard to read at first. ISTPs tend to be reserved and private individuals who prefer to keep their emotions close to the chest. However, that doesn't mean that they're not interested in flirting or romance! Here are some tips on how to flirt with an ISTP and make a good impression: Show your adventurous side : ISTPs are often drawn to people who are adventurous and willing to try new things. If you want to catch the eye of an ISTP, suggest an exciting activity or experience that you can share together. Whether it's trying a new restaurant, going on a hike, or trying a new hobby, showing your adventurous spirit can be a great way to connect with an ISTP. Be straightforward : ISTPs appreciate honesty and directness in communication. If you're interested in an ISTP, it's best to be clear and direct about y...

What is ASO? App Search Optimization explained.

 ASO stands for App Store Optimization, which is the process of optimizing mobile apps to rank higher in an app store's search results. The goal of ASO is to improve the visibility and discoverability of an app in the app store, which can ultimately lead to more downloads and user engagement. ASO involves a variety of techniques, including optimizing app titles, descriptions, and keywords to make it easier for users to find the app when searching in the app store. Other factors that can affect app store rankings include app ratings and reviews, the number of downloads, and the frequency and recency of updates. To be effective, ASO requires ongoing optimization and experimentation, as app store algorithms and user behavior can change over time. ASO is an important aspect of mobile app marketing and can help developers and marketers increase app visibility, user engagement, and ultimately, app revenue. There are a variety of tools available that can help with ASO, but some of the mos...

What is SEO? Search Engine Optimization explained.

SEO stands for Search Engine Optimization, which is the practice of improving the quantity and quality of website traffic from search engines through organic search results. In other words, it's the process of optimizing your website and its content to make it more attractive to search engines like Google and Bing. SEO involves a range of techniques and strategies designed to improve the visibility of your website in search engine results pages (SERPs). This can include optimizing your website's structure, improving the quality and relevance of your content, using relevant keywords and meta tags, building backlinks from other websites, and improving user experience. The goal of SEO is to improve your website's rankings in search engine results pages for specific keywords and phrases relevant to your business. By appearing higher in search results, you can drive more traffic to your website, increase your visibility, and ultimately improve your business's bottom line. He...

What are the best marketing resources online?

 There are numerous marketing resources available that can help individuals and businesses learn new skills, stay up-to-date on industry trends, and improve their marketing strategies. Here are some of the best marketing resources: HubSpot Blog: HubSpot is a leading marketing and sales software provider, and their blog provides a wealth of resources on inbound marketing, sales, and customer service. Moz Blog: Moz is a well-known provider of SEO software, and their blog offers insights on SEO, local search, and content marketing. Neil Patel Blog: Neil Patel is a digital marketing expert and his blog provides insights on content marketing, social media, SEO, and more. Google Analytics Academy: Google Analytics is a powerful web analytics tool, and Google provides a free online course through their Analytics Academy to help individuals and businesses learn how to use it effectively. Hootsuite Academy: Hootsuite is a popular social media management platform, and their academy provides ...

What is Ad Mediation?

Ad mediation is the process of optimizing and maximizing ad revenue for publishers by allowing multiple ad networks to compete for the same ad inventory. With ad mediation, publishers can serve ads from different ad networks in a single ad placement, and the system automatically selects the best-performing ad network for each impression. The goal of ad mediation is to increase revenue by ensuring that the publisher gets the highest possible eCPM (effective cost per thousand impressions) for each ad impression. Ad mediation platforms use algorithms to select the best-performing ad network based on factors such as fill rate, ad quality, and eCPM. Ad mediation is especially important for mobile app developers, who often have limited ad inventory and need to maximize revenue from each impression. By using ad mediation, they can increase competition among ad networks, resulting in higher bids and better fill rates. Some examples of ad mediation platforms include Google Ad Manager, MoPub, Ap...

What is Ad Monetization? What ad monetization platforms are there?

Ad monetization is the process of generating revenue by displaying advertisements on digital properties such as websites, apps, and videos. Advertisers pay publishers for ad space, and publishers earn revenue based on the number of clicks, impressions, or actions that the ads generate. Ad monetization is a common strategy used by businesses and content creators to earn money from their digital properties. By displaying ads, they can generate revenue without requiring users to pay for access to their content or services. There are various types of ad monetization strategies, including display ads, video ads, native ads, and sponsored content. Advertisers use different ad formats to target different audiences and achieve specific advertising goals, such as driving traffic to their website, promoting a product, or increasing brand awareness. Ad monetization can be managed in-house or through third-party ad networks and exchanges that connect publishers with advertisers. Advertisers can us...

How do you set up an app-ads.txt?

Here are the steps to set up an app-ads.txt file: Open a text editor such as Notepad or TextEdit and create a new text file. Add the following line to the file: # app-ads.txt file for [your domain name] Replace [your domain name] with your actual domain name. Add the following line for each authorized digital seller or ad network that you work with: [seller domain name] , [seller ID] , [account type] , [certification authority ID] Replace [seller domain name] with the domain name of the authorized digital seller or ad network, [seller ID] with your seller ID or account ID, [account type] with "DIRECT" for a direct seller or "RESELLER" for a reseller, and [certification authority ID] with the ID of the certification authority that issued your certification. For example: google.com, pub - 1234567890123456 , DIRECT, f08c47fec0942fa0 Save the file as app-ads.txt . Upload the file to the root directory of your website using an FTP client or web hosting control pan...

What is an app-ads.txt?

App-ads.txt is important for marketers and app developers interested in ad monetization. An app-ads.txt is a text file that helps prevent unauthorized or fraudulent app inventory from being sold through programmatic advertising. It stands for Authorized Digital Sellers for Apps, and it's similar to the ads.txt file used for websites. The app-ads.txt file is hosted on the developer's website and contains a list of authorized digital sellers or ad networks that are authorized to sell inventory for a particular app. Advertisers can check the app-ads.txt file to confirm that the ad inventory they are buying is legitimate and authorized. The app-ads.txt file is important for maintaining transparency and accountability in the programmatic advertising ecosystem, and helps prevent ad fraud and ad misrepresentation. It's required by some ad networks, including Google's AdMob, and is becoming increasingly important in the mobile app advertising industry. An example of an app-ads....

Marketers should know: Main metrics and KPIs for Performance Marketing

The main performance metrics in performance marketing vary depending on the specific goals of the campaign and the type of advertising platform being used. However, some common performance metrics used in performance marketing include: Cost per Acquisition (CPA): This is the cost of acquiring a new customer or user, and is calculated by dividing the total cost of a campaign by the number of conversions or acquisitions. Return on Ad Spend (ROAS): This is the amount of revenue generated for every dollar spent on advertising. ROAS is calculated by dividing the total revenue generated by the total ad spend. Click-Through Rate (CTR): This is the percentage of users who click on an ad after seeing it. CTR is calculated by dividing the number of clicks by the number of impressions. Conversion Rate: This is the percentage of users who complete a desired action, such as making a purchase or filling out a form. Conversion rate is calculated by dividing the number of conversions by the number of ...

What is Performance Marketing?

Performance marketing is a type of digital marketing in which advertisers pay for specific actions or outcomes rather than just for ad impressions or clicks. In other words, advertisers only pay when certain desired actions are taken, such as a website conversion, app download, or a sale. Performance marketing is based on the principle of paying for results rather than paying for exposure. The goal of performance marketing is to drive measurable actions that align with business objectives and generate a positive return on investment (ROI). Some common examples of performance marketing campaigns include: Affiliate marketing : Advertisers partner with publishers or affiliates to promote their products or services, and pay a commission or referral fee for each sale or conversion generated through the affiliate's efforts. Search engine marketing : Advertisers bid on keywords and phrases in search engines to drive traffic to their website or landing page, and pay for each click or conve...

What is the best MMP? Comparison and suggestions on choosing an MMP.

There is no single "best" Mobile Measurement Partner (MMP), as it ultimately depends on your specific needs and preferences as a mobile app marketer. Different MMPs offer different features and pricing structures, so it's important to do your own research and choose an MMP that best fits your business goals and budget. That being said, some of the most popular MMPs in the market include: Adjust Appsflyer Branch Metrics Kochava Singular Tune Each of these MMPs has its own strengths and weaknesses, so it's important to consider factors such as pricing, features, ease of use, and customer support when evaluating which MMP is best for your needs. Additionally, it can be helpful to read reviews and comparisons of different MMPs to get a better understanding of their strengths and limitations. Especially important factors to consider would be t he availability of CSM (customer success manager) or account managers in your specific geographic region, because implementing MMP...

What are MMPs? What's an MMP in marketing?

MMPS (or MMP) stands for Mobile Measurement Partners, which are third-party companies that provide tracking and measurement solutions for mobile app marketers. MMPS typically offer software development kits (SDKs) that can be integrated into mobile apps to track user behavior and measure the effectiveness of mobile app marketing campaigns. The SDKs collect data such as app installs, user engagement, and in-app purchases, and provide insights into user behavior and campaign performance. Some common features of MMPS include: Attribution tracking: MMPS can track the source of app installs and attribute them to specific marketing campaigns or channels. In-app event tracking: MMPS can track user behavior within the app, such as in-app purchases, user sessions, and other custom events. Campaign reporting: MMPS can provide detailed reports on the performance of marketing campaigns, including metrics such as app installs, user engagement, and revenue generated. Audience targeting: MMPS can pro...

What is deferred deeplinking? How does deferred deeplink work?

Deferred deep linking is a technique that allows you to direct users to specific content within a mobile app even if the app is not installed on their device at the time they click the link. Deferred deep linking works by using a landing page or a server-side platform that captures the incoming link and saves it along with any relevant data or parameters. When the user installs and opens the app for the first time, the app checks for any deferred deep links that were saved and uses them to direct the user to the appropriate content within the app. To implement deferred deep linking, a unique identifier is added to the link that corresponds to the specific content within the app. When the user clicks the link, the identifier is captured by the server and stored until the user installs the app. When the app is installed and opened for the first time, it checks for any deferred deep links and uses the identifier to direct the user to the appropriate content. Deferred deep linking can be a...

What are deeplinks? Deeplinking explained.

Deep linking is a technique that allows you to link to a specific piece of content within a mobile app, rather than just the app's homepage. This means that users can be directed to a specific feature or screen within the app, rather than having to navigate from the homepage. Deep linking works by using a Uniform Resource Identifier (URI), which is a string of characters that identifies a name or resource on the internet. When a user clicks on a deep link, the URI is sent to the app, which uses it to determine what content to display. There are two types of deep links: standard deep links and deferred deep links .  Standard deep links are used when the app is already installed on the user's device, and they open the app and take the user to the specified content.  Deferred deep links are used when the app is not yet installed on the user's device, and they take the user to a landing page that prompts them to download the app before directing them to the specified content. ...